Nike Joyride
Nike Joyride was created for a different kind of runner. Not the elite marathoner chasing a PR, but the fun runner, the 5K crowd showing up for the experience, the community, and the celebration at the finish line.
Joyride’s defining feature, a sole packed with thousands of tiny beads, promised a softer, more playful running experience. The challenge was translating that feeling into real-world moments that felt just as joyful.
PDX
(2019)
Branding ✷ Strategy ✷ Motion
Nike Joyride was created for a different kind of runner. Not the elite marathoner chasing a PR, but the fun runner, the 5K crowd showing up for the experience, the community, and the celebration at the finish line.
Joyride’s defining feature, a sole packed with thousands of tiny beads, promised a softer, more playful running experience. The challenge was translating that feeling into real-world moments that felt just as joyful.
