We’re celebrating our first birthday with a series of thoughts that highlight the present and reflect on what lies ahead for us in 2027. This is part two:
“Aren’t you worried about AI taking your job?”
It’s a question I get asked a lot, and it's a great relief to say no.
The creative work I want to do and what I want OverEasy to be known for doesn’t involve an LLM. Let’s unpack the idea that an AI agent, chatbot, or AI-powered tool can do what we do. 
A client looking for AI creative solutions has the same access to tools and chats as their competitors, and our competition has the same access as we do. The output is going to look the same as any other brand using these tools.
Creative has visual AI indicators that are as easy to spot as an em dash. It’s like all of a sudden websites and presentations have to have micro graphics like an all-caps eyebrow on every section or slide. AI-designed posters and social posts have oversaturated the market; everything is awash with sameness. And when you need to get noticed, sameness is death.
Over the past decade, we've emphasized frictionless experiences. From our digital products to self-checkout systems at grocery stores, we are designing interactions that make everyday tasks as easy as possible. AI takes it one step further by taking over the entire experience. With a bot handling the process, you no longer need to worry about feeling friction. What you lose is the chance to make your brand meaningfully different from the competition.
Expressing your brand requires a deep understanding of where it is now and where it needs to be in the future. If you offload that cognitive work to AI, you risk missing what we bring: experience, a sense of what works, a way to avoid tired clichés, and building an exciting brand that resonates with people.
A quote I’ve leaned on over the past year is from Loredana Crisan, Figma's chief design officer: “The job of the designer is to stay with uncertainty long enough to discover something new.”
For me, and us at OverEasy, uncertainty means being challenged. Sitting with the discomfort of not always being right. Challenging our assumptions. Combining data and our experience to find the best path forward. If you spend less time using your hands to build your brand’s narrative and visual language than your audience experiences your brand, you’ve cheapened your brand’s value.
The easiest way to reduce your reliance on AI to solve branding problems is to ask yourself the question you’d put into Chat, and answer it with pen and paper. 
Brands are quickly becoming more bland with AI tools, and in-house creative teams are shrinking because, well, isn’t AI able to do that work? The result has been the devaluation of the creative process across businesses, and consumers are feeling disengaged. 