Nike Joyride

Nike is synonymous with peak performance and elite athletes. Although innovative products are typically reserved for higher price points, Joyride broke the mold by packing new tech into a fun and comfortable running shoe.

To tell this tech story, massive digital, interactive walls were developed and installed in NYC, Los Angeles, and Denver Finish Line stores to launch this industry-shifting shoe.

Adapting Nike’s global creative to take over Finish Line for the launch of the Nike Joyride, a running shoe for non-runners. And creating an elevated try-on zone that had a high impact.