Building Ruggable a Creative System for Scale, Speed, and Collaboration.
Ruggable’s creative and marketing teams were producing an increasing volume of campaign-driven work across channels — email, paid social, and website — all within a Figma environment originally structured around channels rather than campaigns.
As the team grew, this structure began to create friction.
The core challenge wasn’t design quality,
it was production clarity.
Instead of needing a heavier design system, Ruggable needed a creative production system, one that could live alongside their existing UI/UX library while empowering marketing teams to move faster, with fewer bottlenecks and less rework.
OverEasy partnered with Ruggable to audit their creative asset production workflow end to end — from briefing through delivery — and rebuild their Figma environment around how campaigns actually operate.
Ruggable walked away with a creative system that:
Reflects how campaigns are actually built and reviewed
Reduces friction between design, copy, and production
Improves review clarity and
status visibilityScales with seasonal volume
and future growth
Phase 1: Audit + Discovery
Phase 2: System Design
Phase 3: Rollout + Training
Instead of forcing creativity into rigid files, the new system gives teams clarity, flexibility, and confidence — allowing them to focus on the work itself, not the process around it.
OverEasy took Ruggable’s creative process from a bespoke, build-on-the-fly to a cross-functional creative system that helps their team’s spend more time creating and less set up time.